What is WIDU?
According to World Bank estimates, members of the African diaspora in Germany transfer €1.2 billion annually to their countries of origin to support family and friends. It is clear that there lies great potential for the economic development of the individual countries. However, the money is rarely used for entrepreneurial investments. This is where WIDU comes into play. The project redirects existing remittances into sustainable investments for start-ups and small businesses. The central tool for the project is the online platform WIDU. WIDU enables transparent and efficient management of the projects for all participants. In addition to financial support from the diaspora, sponsored entrepreneurs receive free coaching measures and a financial contribution from WIDU. The goal is the creation of new jobs, increased income and better economic perspectives for Ghana and Cameroon.
The WIDU Platform is an initiative of the Federal Ministry for Economic Cooperation and Development (BMZ), implemented by the Gesellschaft für Internationale Zusammenarbeit (GIZ).
Who benefits from WIDU?
WIDU was developed for those who want to improve the economic situation in Africa sustainably. Specifically, the initiative is aimed at private individuals from the Ghanaian or Cameroonian diaspora in Germany who regularly transfer money to their home countries. With WIDU they gain insight into the funded project and its implementation from the beginning until the end. This allows diaspora donors to make sure that their transfer is deployed wisely. Entrepreneurs from Ghana and Cameroon benefit equally from WIDU as they can invest in the sustainability of their businesses. The prerequisite for participation in the promotion programme is that the project partners already know and trust each other. It is also important that both parties – donors and entrepreneurs – are prepared to invest the same amount of money in the project. After successful coaching and proof of private investment on the platform, WIDU will match the joint contribution of the diaspora and the entrepreneur with a grant.