Promoting with films: Media production for and with young people in Kenya
Eunice Gicheha runs a small media production company in Nairobi: Kidawa Entertainment Production. Her company produces films that are educational, entertaining and inspiring. "I am also keen on further young people who have talents in acting or reporting," she says. In the past, Kidawa Entertainment had to rent camera equipment when films were to be shot. That was expensive, so the entrepreneur invested the WIDU grant in her own equipment and bought a camera, a flash and microphones, among other things. Now Eunice can use the money she saves on equipment rental to employ more young people in her company.