WIDU has been promoting micro and small businesses in Kenya since November 2020, and growing in strength each day. In cooperation with the Kenyan diaspora living in Austria, Belgium, Denmark, France, Germany, Switzerland, Netherlands, Norway and Sweden, WIDU supports micro and small businesses to ensure employment and livelihoods. In addition to the financial grant our qualified business coaches are providing tailored business management skills to entrepreneurs from all over the country thereby positively transforming sustainable, innovative and profitable businesses.

WIDU Award Kenya 2023

We hosted our second WIDU Award Kenya Ceremony on December 7th 2023 in Nairobi. For the first time ever, we relied on the support of participants, fans and partners to chose the winners of six of alltogether eight categories: green businesses, social enterprises, digital awards, food security, service industry, youth entrepreneurs, regional champions and the coach of the year award.

WIDU Award Kenya 2023 Announcement
WIDU Award Kenya 2023 - Help The Best Entrepreneur Win!

Click on this link and learn more about the 2023 WIDU Award Kenya competitors.

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Success in Numbers - Kenya
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success joint projects
1154.00
Supported businesses
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disbursed grants
1.00
.83 €
Disbursed grants

Local Calls in Kenya

In June 2022, WIDU.africa introduced a new type of funding for existing micro- and small businesses in its six partner countries: The Local Call. This is the only grant type of WIDU that does not require support of diaspora members. 

In Kenya, entrepreneurs were able to apply for two different Local Calls:

  • #Green Kenya

  • #FoodSecurityKenya

Currently, the application for both Local Calls is closed.

Local Call: #FoodSecurityKenya

With rising food insecurity taking center stage owing to the enormous challenges posed by COVID-19, Russian-Ukraine War and changing climate, WIDU Kenya supported micro and small businesses response efforts for a more sustainable, inclusive, and resilient recovery of their agriculture and food systems.
Within this context, WIDU Kenya encouraged proposals that aim to increase the impact of agricultural and food systems interventions through emphasis on cross-cutting areas of gender, climate resilience, and improved nutrition outcomes.

Food Call Kenya Announcement
Local Call: #FoodSecurityKenya

WIDU's Local Call: #FoodSecurityKenya aims to increase the impact of agricultural and food systems interventions. Find more information about application, eligibility requirements and other useful support on our Local Call: #FoodSecurityKenya Website.

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WIDU: Flyer of the Food Security Call in Kenya
Flyer Local Call: #FoodSecurityKenya

This leaflet provides you with general information about the Local Call: #Green Kenya. It can be downloaded and printed in the following language: English

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The Local Call: #Green Kenya

WIDU.africa offered a new grant type targeting green businesses in Kenya. We aimed to support micro and small enterprises interested in building a sustainable green future in their communities. 

Green Call with Woman on graphic
Local Call: #Green Kenya

WIDU's Local Call: #Green Kenya aims at green businesses in Kenya. Find more information about application, eligibility requirements and other useful support on our Local Call: #Green Kenya Website.

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Flyer Local Call: #Green Kenya photo of frontside and information inside of flyer
Flyer Local Call: #Green Kenya
Flyer Local Call: #Green Kenya

This leaflet provides you with general information about the Local Call: #Green Kenya. It can be downloaded and printed in the following language: English

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WIDU Flyer in Kiswahili

This flyer provides you with general information about the WIDU project, the process and the funding in Kiswahili

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Quotes from Coaching Organisations

"The importance of combining financial with non-financial support is critical to developing enterprises. Working on the GIZ-WIDU project resonates with our purpose as Private Equity Support of facilitating early stage financing through the development of an investor ready pipeline within the SME segments. This de-risking is critical to crowding in more capital, even the informal friends and family pools of capital, as WIDU has successfully shown."

Diana Gichaga, Managing Partner, Private Equity Support, Kenya