WIDU.africa is implemented by Deutsche Gesellschaft für internationale Zusammenarbeit (GIZ) GmbH on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ). In collaboration with the African diaspora in Europe, WIDU applies an innovative approach that combines funding and coaching to strengthen new and existing small businesses in Africa, which then leads to the creation of new jobs.
WIDU’s concept was developed during a design thinking workshop in 2019. In order for this concept to meet the concrete needs of the diaspora, the workshop included participants from nine African countries, GIZ staff, FinTech, digitalization experts, and user experience designers.