Implemented by Deutsche Gesellschaft für internationale Zusammenarbeit (GIZ) GmbH on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ), WIDU.africa collaborates with the African diaspora in Europe. Through an innovative approach that merges funding and coaching, WIDU supports the growth of new and existing small businesses in Africa, thereby contributing to job creation.
WIDU’s concept was developed during a design thinking workshop in 2019. In order for this concept to meet the concrete needs of the diaspora, the workshop included participants from nine African countries, GIZ staff, FinTech, digitalization experts, and user experience designers.
The essence of WIDU lies in the commissioning of dreams, turning ideas into impactful enterprises with the diaspora contribution. WIDU gives a financial support allowing the entrepreneur to express their potential. Here, every contribution from the diaspora community plays a pivotal role in this transformative journey.
