‘Light touch, high impact’ local coaching

Local organisations are trained and supported to give three coaching sessions to WIDU.africa entrepreneurs at their business location. The sessions help the entrepreneurs to plan and operate their business for the best possible results.

Thanks to a combination of the online platform as well as the carefully designed ‘light touch, high impact’ local coaching, WIDU.africa reaches thousands of entrepreneurs in the informal sector. The coaching organisations additionally help us to measure WIDUs results and thus help achieve an impact.

Our partners have a high level of expertise and experience in supporting entrepreneurs in the informal sector. They offer specialized insights and know-how, as well as geographic knowledge. They are able to reach people in rural areas that are often inaccessible to development cooperation initiatives.

Coaching sessions are always free, and the advice is led by the needs of the entrepreneur to support and promote the entrepreneurs’ business.

Business Coaching


Quotes from Coaching Organisations
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Steve Deffo Tawembe, VKII Cameroun, Cameroon
"We've transformed so many lives in 14 months through WIDU, the thrill when we call an entrepreneur to ask for their ID for payment, the smiles that greet us when we go to the field for the evaluation visit, the gratitude of developers begging us to tell
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Krystel Nopoudem, Oceane, Cameroon
“From my past and current experience in coaching of entrepreneurial projects, WIDU has been one of the most effective runs in Cameroon. As coaching organization manager, it is meaningful to get access to well-conceived processes that facilitate our daily
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Diana Gichaga, Managing Partner, Private Equity Support, Kenya
"The importance of combining financial with non-financial support is critical to developing enterprises. Working on the GIZ-WIDU project resonates with our purpose as Private Equity Support of facilitating early stage financing through the development of

Further Develop Your Entrepreneurship Skills - with atingi!

  • Are you waiting for your next WIDU Business Coaching and meanwhile want to improve your entrepreneurship skills?

Visit the learning platform atingi, which offers free online courses on entrepreneurship and business management. Users can access high-quality digital learning content, improve their employment opportunities and obtain certificates. atingi is a project by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.

In the next section, we recommend specific courses that may be particularly useful for WIDU participants. Beyond that, however, atingi offers more than 300 online courses in four different languages. It is therefore worth visiting the site and registering! https://www.atingi.org/en/

WIDU is always free of charge

We do not ever ask diaspora donors or African entrepreneurs, nor their relatives or friends, to pay for our services. WIDU funding and coaching is and will always be provided for free.
Do not under any circumstances agree to give a share of your WIDU grant to a broker or a middle-man. These brokers/middle-men are breaking the law and will be sued by us.