WIDU Business Coaching: For Free & Tailored to Individual Needs

Every African micro-business supported by WIDU participates in three for free business coaching sessions throughout their participation. WIDU coaching is an integral part of every funding program (Original WIDU Grant as well as our Local Calls). It is always free of charge and tailored to the individual needs of the entrepreneurs.

  • Expertise in various business areas tailored to entrepreneurs’ needs (digital marketing, accounting, administration, etc.)
  • On-site coaching provided by local organizations, ensuring transparency and efficient job creation
  • Always FREE as part of all WIDU Funding Programs

Advantages of WIDU Business Coaching


Inhaber des togoischen Unternehmens Fertilite Richess Agri während einer seiner Coaching-Sitzungen mit seinem WIDU-Coach
Owner of Togolese company Fertilite Richess Agri during one of his coaching sessions with his WIDU Coach

Cooperation with Local Organisations Key to Business Coaching Success

WIDU Coaching is always provided by local organisations that are trained and supported to give three coaching sessions to WIDU.africa entrepreneurs at their business location. The sessions help the entrepreneurs to plan and operate their business for the best possible results.

Thanks to a combination of the online platform as well as the carefully designed local coaching approach, WIDU.africa reaches thousands of micro and small entrepreneurs in its six African partner countries. The coaching organisations additionally help us to measure WIDUs results and thus help achieve an impact.

Our partners have a high level of expertise and experience in supporting entrepreneurs in all sectors. They offer specialized insights and know-how, as well as geographic knowledge. They are able to reach people in rural areas that are often inaccessible to development cooperation initiatives.

Coaching sessions are always free, and the advice is led by the needs of the entrepreneur to support and promote the entrepreneurs’ business.

Further Develop Your Entrepreneurship Skills - with atingi!

  • Are you waiting for your next WIDU Business Coaching and meanwhile want to improve your entrepreneurship skills?

Visit the learning platform atingi, which offers free online courses on entrepreneurship and business management. Users can access high-quality digital learning content, improve their employment opportunities and obtain certificates. atingi is a project by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.

In the next section, we recommend specific courses that may be particularly useful for WIDU participants. Beyond that, however, atingi offers more than 300 online courses in four different languages. It is therefore worth visiting the site and registering!

Free Online Courses by atingi

Visit the Online Learning Plattform atingi


WIDU is always free of charge

We do not ever ask diaspora donors or African entrepreneurs, nor their relatives or friends, to pay for our services. WIDU funding and coaching is and will always be provided for free.
Do not under any circumstances agree to give a share of your WIDU grant to a broker or a middle-man. These brokers/middle-men are breaking the law and will be sued by us.