Business Coaching for WIDU Entrepreneurs

‘Light touch, high impact’ local coaching

Local organisations are trained and supported to give three coaching sessions to entrepreneurs at their business location. The sessions help the entrepreneurs to plan and operate their business for the best possible results.

Thanks to a combination of the online platform as well as the carefully designed ‘light touch, high impact’ local coaching, reaches thousands of entrepreneurs in the informal sector. The coaching organisations additionally help us to measure WIDUs results and thus help achieve an impact.

Our partners have a high level of expertise and experience in supporting entrepreneurs in the informal sector. They offer specialized insights and know-how, as well as geographic knowledge. They are able to reach people in rural areas that are often inaccessible to development cooperation initiatives.

Coaching sessions are always free, and the advice is led by the needs of the entrepreneur to support and promote the entrepreneurs’ business.

Business Coaching


Quotes from Coaching Organisations

"We've transformed so many lives in 14 months through WIDU, the thrill when we call an entrepreneur to ask for their ID for payment, the smiles that greet us when we go to the field for the evaluation visit, the gratitude of developers begging us to tell them where to find WIDU to thank them, we wish it would never end."  

Steve Deffo Tawembe, VKII Cameroun, Cameroon

“From my past and current experience in coaching of entrepreneurial projects, WIDU has been one of the most effective runs in Cameroon. As coaching organization manager, it is meaningful to get access to well-conceived processes that facilitate our daily job. My own appreciation is that the well-managed preparation phase has led WIDU to be a great success.”

Krystel Nopoudem, Oceane, Cameroon

"The importance of combining financial with non-financial support is critical to developing enterprises. Working on the GIZ-WIDU project resonates with our purpose as Private Equity Support of facilitating early stage financing through the development of an investor ready pipeline within the SME segments. This de-risking is critical to crowding in more capital, even the informal friends and family pools of capital, as WIDU has successfully shown."

Diana Gichaga, Managing Partner, Private Equity Support, Kenya


WIDU is always free of charge

We do not ever ask diaspora donors or African entrepreneurs, nor their relatives or friends, to pay for our services. WIDU funding and coaching is and will always be provided for free.
Do not under any circumstances agree to give a share of your WIDU grant to a broker or a middle-man. These brokers/middle-men are breaking the law and will be sued by us.