Télé Yayra Adonyoa is a young trained nurse. At the age of only 25, she and a colleague decide to set up a nursing centre in Lomé, in the Agodéké kpogan region. The private centre "Les élites" specialises in nursing and obstetrics and officially opened its doors on 6 November 2020.
"I became an entrepreneur because I want to provide quality care to sick people, especially pregnant and elderly women," says Télé Yayra.
Although they opened "Les Élites" during the COVID 19 pandemic, their staff could not provide the centre's patients with the quality of care they wanted due to a lack of materials. For this reason, the two founders quickly set out to find funding to equip the centre with the materials and equipment needed to run smoothly.
The timing was right when Télé Yayra became aware of WIDU through a friend in 2021. After effortlessly convincing her cousin living in Germany to support her, they both registered on the online platform WIDU.africa and started creating their project on the platform to receive technical and financial support through the programme.
Dovi Dathe Wilfried, the young entrepreneur's diaspora supporter, supports his cousin's cause: "I want to financially support Télé Yayra's health centre to help combat the existing problems in the health sector in my home country."
With her centre, the young entrepreneur is making a positive contribution to the development of health conditions in her region, especially by improving health care, providing access to quality medical care and reducing the mortality rate among pregnant women. The grant received enables the centre to buy medical equipment that helps improve health care as well as the working conditions of the staff. Thanks to WIDU, the centre was able to purchase an electrocardiogram, becoming the only centre in the region to offer this service, especially for the elderly.
In addition to financial support, Télé Yayra also receives technical support from the WIDU coach to improve her entrepreneurial skills. "Through the support of the WIDU coach, we have been able to learn, among other things, to develop and improve our marketing strategy and our communication on social networks to give good visibility to the centre and our activities."
"My employees are essential for the smooth running of the centre, including the midwives and the state nurses. WIDU made it possible for us to hire a new staff member. Now there are nine people working for our centre. Through the programme's support, we were also able to secure a small wage increase," she explains.
Today, at the age of 27, the young entrepreneur is thinking far ahead about the future of her centre. "In five years, I want my centre to be a reference centre in the medical field, to be even closer to the population and especially to offer something to the elderly who are often neglected."