Impact : Technical development and jobs creation

If you need premium local leather footwear and accessories primarily made in Kenya, Pure Purple has what you need! Look for Yolanda Odida who ventures into leather value chain and came up with locally inspired products with a touch of art (https://purepurple.co.ke/)

Yolanda's business growth was supported by WIDU, ensuring a robust marketing strategy and the recruitment of necessary personnel for scaling.

As we celebrate International Women's Day 2024, Yolanda Odida emerges as an entrepreneur worth highlighting. Her dedication not only adds value, transforms cottage industries, and creates employment but also exemplifies the #InspiresInclusion spirit, aligning seamlessly with the WIDU.Africa approach.

“Through WIDU, we've expanded our team and secured corporate orders, including serving Google Africa and Kenya, which stabilized our finances and allowed for bulk material purchases. Additionally, recognition from the President of Kenya and stable cash flow post-investment have enabled uninterrupted operations and contributed to wealth creation within our ecosystem.”

Success Stories

Hela Majdoub, a Game-Changer for Tunisia’s History

"Héros de Tunisie" introduces visitors to Tunisia's historical heritage in a fun and inclusive way.

Breaking Barriers: Florence Muthoni's Journey in the Welding Industry

Florence Muthoni is breaking the gender barriers in a male-dominated welding industry

Empowering Youth in Agriculture: Belinda Kinya's Journey to Poultry Farming

With her poultry farmer this entrepreneur significantly contributes to food security in Kenya. 

Fresh and healthy vegetables for Kenyans living in cities

Florence produces locally grown und frozen vegetables full of vitamins for people living in cities.