Impact : Technical development and jobs creation

If you need premium local leather footwear and accessories primarily made in Kenya, Pure Purple has what you need! Look for Yolanda Odida who ventures into leather value chain and came up with locally inspired products with an excellent finish (

Yolanda's business growth was supported by WIDU, ensuring a robust marketing strategy and the recruitment of necessary personnel for scaling.

As we celebrate International Women's Day 2024, Yolanda Odida emerges as an entrepreneur worth highlighting. Her dedication not only adds value, transforms cottage industries, and creates employment but also exemplifies the #InspiresInclusion spirit, aligning seamlessly with the WIDU.Africa approach.

“Through WIDU, we've expanded our team and secured corporate orders, including serving Google Africa and Kenya, which stabilized our finances and allowed for bulk material purchases. Additionally, recognition from the President of Kenya and stable cash flow post-investment have enabled uninterrupted operations and contributed to wealth creation within our ecosystem.”