Bridging the Digital Divide with RELEAD
In a world that increasingly depends on digital connections, RELEAD stands out as a beacon of hope for individuals in underserved areas. Founded by the 27-year-old entrepreneur Hadhami RJIBA, RELEAD aims to provide secure and high-speed Wi-Fi through strategically placed smart boxes. These boxes, installed in key locations such as cafes, restaurants, malls, and other public spaces, are connected to a centralized platform that ensures reliable internet access. This initiative is important for those in Tunisia's interior regions, where access to information is often limited, thereby supporting digital literacy and inclusion.
Empowering Communities with Digital Access
Through a smart and engaging clicking-through process, users can connect to the internet, transforming Wi-Fi from a cost into a revenue source for location owners. This approach not only provides vital internet access to those in need but also supports local businesses and advertisers, fostering digital literacy and economic growth in Tunisia.
Support from WIDU.africa
Hadhami RJIBA's journey with RELEAD has been supported by WIDU when she applied to the "Women Call," an initiative co-organized by WIDU and WoMENA GIZ projects, promoting gender-inclusive entrepreneurship. With a private investment of 2,000 Euros and a WIDU Grant of 5,000 Euros, through the WIDU program, Hadhami received support for equipment purchases, the development of her network platform, and personalized coaching tailored to her needs. RELEAD is set to expand its team from 6 to 19 employees, including 10 women, by the end of the year.
Innovation and Impact
RELEAD's solution respects consumer data privacy by not using third-party cookies and ensures GDPR compliance. Additionally, the company encourages a fun advertising experience that gamifies the process and boosts user engagement.
Hadhami RJIBA has a wonderful vision that goes beyond simply offering internet access. It also involves generating job opportunities and promoting digital literacy. RELEAD, beginning its journey in Sousse, reaching rural areas by March 2024, playing a part in the digital revolution at both national and regional levels.
